Meet the Sponsors of RootsTech 2025!

FamilySearch International is a nonprofit organization that enables inspiring family history discoveries to people worldwide through our free, online services. We provide 6,000+ local FamilySearch centers, a website that is translated into 40+ languages, and even a vibrant community online where people can ask their questions. FamilySearch products include the shared Family Tree, billions of historical records, preservation of family photos and stories, and fun activities for users around the globe.

Our specialists are excited to be offering many classes, workshops, and webinars at RootsTech 2025! Make sure to stop by the FamilySearch booth in the Expo Hall—in person or online—any time to learn about what FamilySearch has been up to recently, like future website enhancements and so much more. We will have our staff experts on hand to assist you with whatever question you have.

Whether you come to the conference in person or virtually, we hope to help you discover and remember more about your own family.

At Ancestry®, we’re always excited to participate in RootsTech and connect with people passionate about family history. Since the conference began in 2011, we’ve been there every year, sharing our latest innovations and learning from our community. It’s always a highlight to hear your stories and to share new ways we can support your journey of discovery.

RootsTech 2025 will be filled with ways to connect with Ancestry. In addition to our popular main stage session, “What’s New at Ancestry,” hosted by Crista Cowan, we’ll offer a slate of classes, continuous in-booth demos, and plenty of opportunities to meet with our experts. From product managers to genealogists, our team is ready to answer your questions and help you make the most of Ancestry.

We’re also thrilled to be unveiling a groundbreaking new way to look at family history—even if you think you’re “all done.” While we can’t reveal too much just yet, trust us—you won’t want to miss it!

Before you leave the conference, don’t forget to stop by our merch booth for some Ancestry swag to take home or a discount on an upgrade or sub. Whether you’re passionate about family history or just starting out, register now for RootsTech 2025, and join us. We’re excited to see you there!

Forging new frontiers in innovation and inspiring people to discover more about who they are and where they belong, MyHeritage is proud to be a trusted leader in the genealogy world. At RootsTech 2025, we’re excited to share how we’ve been enabling people around the world to uncover their roots, treasure their heritage, and celebrate the enriching journey of family history discovery.

We also hit the milestone of 30 billion historical records now available in our ever-growing database. From exclusive global collections to an expanded archive of historical newspapers on OldNews.com, these records open the door to countless discoveries about your ancestors’ lives.

This past year, we brought family history to life with LiveMemory™, a groundbreaking feature that turns still photos into moving video clips. It’s a powerful way to bring the past to life and connect with your ancestors.

We’ve also welcomed MesAieux.com to the MyHeritage family, bolstering our position as an unparalleled resource for exploring and celebrating Francophone heritage.

RootsTech 2025 is your chance to experience these innovations firsthand. Visit the MyHeritage booth to try out our new features, participate in hands-on demos, and attend expert-led lectures that inspire and inform. Don’t forget to check out our giveaways and exclusive previews of what’s coming next!

Join us at RootsTech 2025 to uncover your story, embrace your heritage, and celebrate where you belong. We can’t wait to see you there!

Storied makes exploring family history accessible, meaningful, and affordable. We believe everyone should have the tools to capture the full tapestry of their family’s story, so we offer budget-friendly access to historical records and newspapers, starting at just $19.99/year.

Storytelling and Memories Storied makes storytelling effortless, whether capturing today’s moments or sharing stories from the past. Our new Storied Starter prompt cards inspire storytelling by guiding you through memories waiting to be told, bringing your family’s history to life.

Collaborate in Groups Storied’s private groups provide a secure, dedicated space to share photos, stories, and updates with loved ones. It’s a collaborative space for everyone who’s part of your story.

Mobile App Our mobile app lets you take your family history on the go. Easily capture stories, photos, and voice recordings from your phone, building and preserving your family’s legacy anytime, anywhere.

StoriedBooks™ Transform your stories into beautifully crafted StoriedBooks™, perfect for preserving memories and sharing with family. These keepsakes capture your family legacy in print, creating something to pass down for generations.

A Powerful Partner for Your Family History Research Already using another family history platform? Storied is the perfect complement. While other platforms focus on genealogy and tree building, Storied brings your family history to life. Leveraging our historical records and exclusive newspaper archives alongside your photos and multimedia, Storied helps you transform a list of names into a vibrant and shareable family saga.

Attending RootsTech in person? Stop by the Storied booth to claim your FREE StoriedBook™ – giving you the opportunity to create your own memorial book, life story book, or recipe book! Our team is excited to meet you, help you get started, and answer any questions. Don’t miss this exclusive opportunity to begin preserving your family stories in print—we can’t wait to see you there!

23andMe is excited to be back in Salt Lake City at RootsTech 2025 as a Gold sponsor with both a virtual booth and a live booth in the expo hall. 23andMe’s Ancestry Service includes innovative and scientifically robust features, more than 3,500 geographic regions, interactive components and ways to delve into DNA Relative connections. Through 23andMe+ Premium, customers are able to explore their genetics even further with additional tools and exclusive content such as ancient DNA matches, extensive familial records, access to more DNA Relatives and advanced filters, as well as fascinating insights into their health traits and predispositions. We can’t wait to meet everyone in March!

Join FamilyTreeDNA at RootsTech 2025 to dive into the world of genetic genealogy and explore the power of DNA testing to unlock your family’s story. Whether attending in person or virtually, you’ll have access to expert-led sessions on topics like Big Y-700, mtDNA, and Family Finder, as well as real-life case studies that show how DNA can illuminate hidden connections.

Our booth offers personalized consultations with genetic genealogists to help you interpret results and say goodbye to brick walls. For virtual attendees, our online booth features on-demand resources covering everything from starting your DNA journey to using Y-DNA in family history research. Plus, RootsTech attendees will enjoy exclusive discounts on all FamilyTreeDNA tests, making it the perfect time to connect with your roots.

Register for RootsTech 2025, and discover the story waiting in your DNA!

To really get to know your ancestors, you need to understand the experiences and customs that shaped their lives. With Findmypast, you can immerse yourself in the stories and culture of British and Irish people through time. What did your relatives experience as they migrated to the United States? How did the Second World War impact your family? Our detail-rich records, contextual newspaper articles and intuitive features help answer these questions, allowing you to delve deeper into your past than ever before.

Family Tree Maker is proud to be a Silver Sponsor at RootsTech 2025. FTM 2024, a major new edition, takes this grand old brand to places its creators could only have dreamed of when it was first published back in 1989: Where relatives fact-check your trees on their smartphones and tablets halfway across the world. Where the interface grows in just the right places to go easy on your eyes. Where a built-in resource center has what you need most. All this and more in the new world of Family Tree Maker. We think you're going to like it here.

Mylio helps you keep your family memories alive by providing a shared library that all family members can access and contribute to. Combine photos, videos, documents, and scanned memorabilia while tailoring your experience to your needs: create a chronological time line of family events, preserve a deceased family member’s legacy, record your personal genealogical journey, and more! Click here to learn more about us. If you’re attending RootsTech 2025 in person, visit the Mylio booth. We look forward to helping you preserve your family legacy.

The Good Line is a Salt Lake City-based creative agency made of award-winning filmmakers and brand strategists who have carried out productions in dozens of countries around the world.

For 15 years we’ve produced hundreds of campaigns as diverse as the cultures and clients with whom we’ve been lucky to film, creating high impact campaigns for clients ranging from Adobe and American Express to Operation Smile and countless local businesses in our beloved home state of Utah. 
We pride ourselves on our positive culture and hard-won core values:

Work hard. Be undeniably strong collaborators. Create content that actually does something.

BYU–Pathway Worldwide provides access to online, low-cost higher education, including two certificates and an associate degree in the family history and genealogy fields (granted by BYU–Idaho). In these programs, students gain valuable skills in genealogy research, preserve family stories, connect with their heritage, and contribute to the global genealogical community. BYU-Pathway's specialized courses support personal growth, lifelong learning, and deeper family connections through knowledge and service.

FOREVER® provides the only complete and permanent memory-keeping service to safely share and preserve family memories. The company offers FOREVER Storage®, content organization, online sharing, succession planning, and metadata preservation. Additional services include facial recognition, digitization, genealogy research, digital art, design software, and online printing. FOREVER guarantees that memories stored with FOREVER Storage will be preserved and accessible for the client’s lifetime plus 100 years, with a goal of lasting for many generations to come.

Exciting news! GEDmatch, a pioneer in genealogical DNA websites, proudly joins RootsTech 2025 as a Bronze Sponsor. GEDmatch's presence underscores its dedication to innovation and collaboration in the global genealogy community. With advanced DNA matching tools, GEDmatch connects countless families across testing platforms. Join us at RootsTech to explore the latest in genealogy technology and discover your family history!

Hit a brick wall? Can’t find what you’re looking for about your ancestor? If you haven’t tried GenealogyBank, then you haven’t looked everywhere. 95% of our huge newspaper collection is exclusive to our site. What we have you can’t find anywhere else. Keeping in mind RootsTech 2025’s theme of “Discover,” come look today in our 15,000 newspapers and over 312 million obituaries and death records, covering 330+ years, and discover your ancestor’s stories that you never knew about!

Aside from visiting them at RootsTech, you can learn more about GenealogyBank.com on their blog and on Facebook, X, Pinterest, and YouTube.

Myseum is your free forever digital shoebox that makes it easier to share your photos and videos both today, and for generations to come. Myseum allows you to create amazing albums and galleries for everyone to see, create special private and secure galleries with limited access, personalize your newsfeed with updates from other Myseums and leave time released video messages for both now and future generations. Myseum ensures that your legacy will live on for future generations to enjoy.

RootsMagic 10 is the ultimate family history software, designed for Windows and macOS users. Whether you’re starting from scratch, switching from another program, or have an online tree, RootsMagic brings everything into one convenient place. Enjoy a private copy of your tree while seamlessly working with Ancestry and FamilySearch.

New features include DNA match management, health history tracking, advanced search tools, and dynamic group updates. With a streamlined interface and tailored help, exploring your roots is easier than ever!

SBL Knowledge Services has been a provider in genealogy for over 2 decades, processing billions of data points for global genealogy companies. We empower individuals to explore ancestral stories, connect families, and preserve legacies.

SBL is currently developing an AI platform to automate genealogy digitization, and we’ve also begun transcribing various Indian genealogy records, including those maintained by cemeteries, churches, and other communities. Partner with SBL to revolutionize genealogy with precision and impact, shaping the future of heritage discovery.

Imagine an amazing learning and resource library that will open the doors to your genealogy experience—for free! It’s The Family History Guide, and it’s your partner on the road to discovery. Learn FamilySearch, Ancestry, MyHeritage and Findmypast step-by-step; explore research in all major countries and states; enjoy hundreds of free family history activities; and find great training tools for those you mentor. It’s a breeze to use and delightful to see – don’t miss The Family History Guide!

The Association of Professional Genealogists (APG) has the networking and business tools for you to develop and grow your genealogical career. If you’re looking to hire an expert, our members can help you discover more about your family history. Browse our membership directory at apgen.org to find the right professional for your project. APG is proud to be a sponsor of RootsTech 2025. 

Located in downtown Salt Lake City, Utah, the Church History Library holds and preserves the collective history of The Church of Jesus Christ of Latter-day Saints and its members. The library keeps over 150,000 historical collections, including records, photographs, journals, manuscripts, audiovisual items, and oral histories—many of which can enrich your discovery of Latter-day Saint ancestors.   

Learn defining moments in your ancestors' lives with the Biographical Database, and uncover their stories among the digitized items found in the Church History Catalog. 

ConnectMyVariant uses family history to prevent hereditary disease. We are a community of families with variants in cancer or heart disease risk genes like BRCA1, LDLR, or MYH7. The common thread is that knowing about genetic risk enables disease prevention. If two people have the exact same mutation, there is a 90% chance that they have a common ancestor. Connecting with each other helps grow our family trees and find relatives who would benefit from clinical genetic testing and prevention.

The Genealogical Society of Pennsylvania (GSP) is a nonprofit educational institution located at 2100 Byberry Road, Suite 111, Philadelphia, Pennsylvania 19116. Founded in 1892, GSP is one of the earliest genealogical societies founded in the United States. Our mission is to provide leadership and support in promoting genealogy through education, preservation, and access to Pennsylvania-related genealogical information. GSP is committed to preserving and publishing primary source records and to helping people to search for their ancestors.

The IAJGS is a network of 90 organizations representing 15 countries and 28 U.S. States. IAJGS members provide the educational opportunities and community support all researchers should have as they conduct their Jewish family history research. We provide in-person and online meetings and classes, volunteer opportunities, research libraries, and our flagship annual conference—to be held in Ft. Wayne, Indiana, in 2025. Visit our website, view a list of our members, and stop by our RootsTech booth!

The Kentucky Genealogical Society empowers family historians by promoting genealogical education, best practices, and access to important Kentucky records. Through collaboration and digitization, the society works to make key genealogical resources more accessible to researchers. The society also fosters a sense of community, connecting members across Kentucky, all 50 states, and several international countries. Whether you're a seasoned researcher or just starting, the society provides valuable resources to help you uncover your Kentucky roots and connect with others on the same journey.

The National Genealogical Society inspires, connects, and leads the family history community. We foster collaboration and best practices in advocacy, education, preservation, and research. We enable people, cultures, and organizations to discover the past and create a lasting legacy. Learn more about our educational courses, books, and membership benefits.

The National Society of the Sons of the American Revolution (SAR) is thrilled to announce our sponsorship of RootsTech 2025! As a society dedicated to preserving American history and encouraging genealogical research, we are excited to join the global community of family historians, genealogists, and technology enthusiasts at this premier event. RootsTech offers a unique opportunity to connect with others passionate about ancestry and heritage. We look forward to sharing our mission and supporting attendees on their genealogical journeys!

Founded in 1869, the New York Genealogical and Biographical Society (NYG&B) is a nonprofit organization that preserves, documents, and shares family history and stories from across New York State. The NYG&B helps people from all over discover their New York story through our extensive records and resources, educational programming, and landmark publications. At RootsTech, we’re delighted to be part of a community empowering people to trace and better understand their family history. Learn more at www.newyorkfamilyhistory.org and follow us on Facebook.

Did your direct ancestor fight in the American Civil War to preserve the Union? Are you simply a Civil War enthusiast interested in honoring them and meeting like-minded men and youth?

The Sons of Union Veterans of the Civil War keeps green the memory of those who fought, locating their graves, caring for monuments, and conducting ceremonies to remind everyone of the sacrifices bravely made. Camps (chapters) are found the United States, Canada, and the United Kingdom.