Global Contest Challenges App Developers to Significantly Impact Growing Family History Industry

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RootsTech, the world’s largest family history and technology conference, announced today its Innovator Challenge (, a first of its kind global competition to encourage developers to create apps and technology-based experiences that will shape the future of the growing family history industry.

The contest will culminate with a hybrid Shark Tank, America’s Got Talent-like live event where judges and thousands of viewers will decide the winners. The challenge is open for submissions now through January 15, 2015, and will award $25,000 in total cash prizes among four finalists. Interested developers should register for the contest online at




The 2015 RootsTech Innovator Challenge will be significantly enhanced over previous years, making it the world’s largest competition in the family history industry. This year, RootsTech is upping the ante with a Shark Tank meets America’s Got Talent live event in front of thousands on February 13, 2015. A panel of five genealogy, technology, and business gurus will judge four finalists from around the world in a showdown at the Salt Palace Convention Center in Salt Lake City, Utah, USA. And new this year will be a People’s Choice award, where audience votes will determine who gets the grand prize. With $25,000 up for grabs, and based on past RootsTech media traction, this event will attract significant mainstream and industry social media attention as Utah’s largest technology competition.

This year’s platinum sponsor for the challenge is MyHeritage, the most popular family network, known for its powerful technologies. “Supporting this competition is another way for MyHeritage to foster innovation and creativity that will benefit families past, present, and future,” said Gilad Japhet, Founder and CEO of MyHeritage. Additional sponsors that support the challenge by underwriting the prize money and providing in-kind services are Grow Utah Ventures, IPOP Foundation, Sprint, Software Technology Group, and Utah Technology Council.

For more information about the challenge, visit #InnovatorChallenge


About the Author
Paul Nauta is the senior marketing communications manager for FamilySearch. He loves family, friends, food, fishing, adventure, gardening, all things Italian, and serving God and others.