Online Expo Hall
We are pleased to present the sponsors and exhibitors for the 2026 RootsTech conference. Discover valuable resources to enhance your genealogical journey.
DNA Justice
Welcome to DNA Justice's online booth. DNA Justice is the only nonprofit database built exclusively for use in IGG cases. There is no charge for law enforcement to use this tool. Please ask us anything about our service and how it works. We are glad you are here.
Your DNA Guide: Learn to Do the DNA with Confidence
I’m Diahan Southard, founder of Your DNA Guide and a 25 year educator in the world of genetic genealogy. If your DNA test left you treading water—or worse, drowning in matches—you’re not alone. You just need the right life vest, and maybe a coach on the dock. At Your DNA Guide, we help genealogists make real progress in using their DNA match lists. With step-by-step courses, books, and expert guidance, we’ll show you how to stop drifting and start swimming with purpose. Join us for DNA Swim School, a 3-part series live-streamed from RootsTech, where we’ll help you float, tread, and swim through your DNA matches. Make sure to sign-up for a bonus fourth session—a free webinar after RootsTech to help you keep going. Whether you’re wanting to freestyle your DNA or trying to master the butterfly, we’ll meet you wherever you are—and help you keep swimming.
Genetic Legacies
Genetic Legacies recovers DNA from heirlooms and artifacts to create GEDmatch-ready genetic genealogy profiles that help break through family history brick walls.
Utah Genealogical Association and Salt Lake Institute of Genealogy
The Utah Genealogical Association (UGA) is a worldwide, education-oriented society whose purpose is to help genealogists of all backgrounds—beginner to advanced—become more skilled, confident researchers. UGA provides premier genealogy education designed to help members achieve their goals and overcome research challenges, offering monthly webinars, a DNA Special Interest Group, the annual Summit of Excellence conference, and its publication Crossroads as key parts of that mission. The Salt Lake Institute of Genealogy (SLIG) is UGA’s premier educational program and extends this purpose through in-depth, institute-style instruction. SLIG offers intermediate to advanced courses on a wide range of genealogical topics through its January institute in Salt Lake City as well as Fall and Spring virtual programs, providing intensive learning, professional-level skill development, and rich networking opportunities. Together, UGA and SLIG work to elevate genealogical research standards and support lifelong learning for family historians around the world.
WikiTree
WikiTree is a global, collaborative family tree platform dedicated to building a single, accurate family tree that connects all of humanity. WikiTree is free and open to the public, allowing users to contribute, edit, and collaborate on profiles of their ancestors. The community-driven approach emphasizes sourcing and verification, with a focus on creating a shared, documented history. Through shared research and contributions, users work together to break through brick walls, discover distant relatives, and preserve family history for future generations. WikiTree also offers unique features such as the ability to track DNA connections, create projects for specific genealogical interests, and participate in challenges that encourage collaboration and profile improvement. The site’s collaborative model fosters a sense of community, where both amateur and professional genealogists can contribute their knowledge and expertise. With an emphasis on privacy for living individuals and open data for historical figures, WikiTree aims to build a comprehensive, well-sourced family tree that connects us all.
Allred Family Organization
Discover the history, heritage, and shared legacy of the Allred family. The Allred Family Organization is dedicated to researching, preserving, and sharing accurate genealogical records from our earliest roots in England to our modern descendants across the world. Whether you’re tracing your lineage, exploring DNA connections, or seeking community, we welcome you. Visit AllredFamilyOrganization.org to access research, family history resources, and reunion information. Join us in telling the ongoing story of the Allred family.
Family Locket Genealogists
Elevate your genealogy research with Family Locket Genealogists. Authors Diana Elder, AG, and Nicole Dyer bring you trusted resources, including books, online courses, and study groups designed to help you research like a pro. Listen to their Research Like a Pro Podcast for expert discussions on records, organization, research methods, and DNA analysis. Their weekly newsletter delivers the latest blog content and personal research updates. For those navigating DNA evidence, Research Like a Pro with DNA offers a clear guide through book and course formats. Family Locket also provides coaching, consultations, and professional research services.
FamilyTreeDNA
Discover your unique DNA story with FamilyTreeDNA's industry-leading autosomal DNA (Family Finder), mitochondrial DNA (mtDNA), and Y-DNA testing services. The pioneer of the genetic genealogy industry, FamilyTreeDNA has helped over 2 million people break down genealogical brick walls for the last 25 years. With three databases—Family Finder, mtDNA, and Y-DNA—composed of over 2 million testers, FamilyTreeDNA allows you to make new connections with sophisticated tools and features that open up opportunities to discover more about your genetic ancestry. FamilyTreeDNA is the place to test for those looking to gain further insight into their family history.
Untangling Our Roots
It is the only biennial conference for individuals and families impacted by misattributed parentage, adoption, donor conception, NPEs, and DNA surprises.
MyHeritage
MyHeritage offers users a meaningful discovery experience that unites their past, present, and future using sophisticated matching technologies, billions of international historical records, and at-home DNA tests. It is also home to the world's best technologies for improving historical photos, including Deep Nostalgia®, the viral feature for animating historical photos. The MyHeritage DNA test pinpoints the specific places your ancestors came from across 2,114 geographic regions, providing the most in-depth analysis of any consumer DNA test. MyHeritage also offers a wealth of resources for expanding family history research, including a free online course and hundreds of articles and videos housed on the MyHeritage Knowledge Base.
East Texas Genealogical Society
Uncovering East Texas Roots: The East Texas Genealogical Society Since 1977, the East Texas Genealogical Society (ETGS) has been a non-profit organization dedicated to helping people discover their ancestors through educational programs. ETGS serves the Texas counties of Anderson, Gregg, Henderson, Panola, Rusk, and Smith. By partnering with "The 1870 Census Project - East Texas," our society is working to ensure every person listed in the 1870 Census is represented in FamilySearch. This effort is a game-changer for African American genealogy, as 1870 was the first census to list formerly enslaved people by name. By linking these families now, we are opening doors for research to locate burial sites, identify plantation connections, and discover where these ancestors came from. ETGS has the following special interest groups: DNA (DNA-SIG), African American Research (AAR-SIG), Technology (TECH-SIG), and Artificial Intelligence and Genealogy (AI-SIG).
Legacy Tree Genealogists
Legacy Tree Genealogists is the world’s highest-rated genealogy research firm, helping people discover, preserve, and celebrate their family history. Our expert team specializes in everything from traditional records research to advanced DNA analysis, delivering personalized projects that connect people with their roots. Whether you’re seeking answers to family mysteries or building a legacy for future generations, we tailor every experience to your unique goals. RootsTech attendees receive $100 off any research project with code RT2026.
HealthyGene
HealthyGene helps individuals and families turn family history into actionable health insights through medical-grade genetic testing and genetic counseling.Medical-grade genetic testing means results that can be used by you and your healthcare team to guide real medical decisions – such as cancer and heart disease screening, prevention strategies, and long-term health planning. This is different from ancestry or recreational DNA tests, which are not designed for medical care.Genetic testing and genetic counseling can also help explain patterns seen in families – such as why certain cancers or health conditions appear across generations, or whether those patterns may be inherited. For some people, testing identifies an inherited disease risk. For others, it provides reassurance or helps clarify which family history details are most important for medical care.HealthyGene works with individuals and families who want to better understand inherited disease risks, including cancer, cardiovascular conditions, and others. By combining careful family history review, medical-grade genetic testing, and expert guidance from a genetic counselor, we help people move from curiosity about their family history to informed, proactive health planning.You’ve already taken a meaningful step by gathering your family history. HealthyGene helps you take the next step – turning that information into clear, actionable health insights.Explore our free resources below to learn whether genetic testing or genetic counseling may be right for you.
Lineage by Fringe Worthy Studio and Boutique
Fringe Worthy Studio is a family owned business of artisans, offering handcrafted products. The Lineage brand was created after a family diagnoses of child cancer. It was then, our genetic makeup became an essential source of information. Today, through treatment and healing, Owner Melanie Indindoli and her Husband founded the We Pay CoPay Foundation. Offering families financial assistance when paying their child’s medical care. With each Lineage bracelet purchase, a percentage is donated to the foundation. It is our family’s mission to continue to support children and families in need while offering custom jewelry celebrating one’s individual genetic heritage. Lineage- Wear the Colors of You! Blending the worlds of art and science, Lineage is a unique jewelry brand that captures your true identity by using your DNA profile. This innovative approach turns your genetic code into keepsake jewelry that represents you. It's a wonderful way to connect with family and friends, as we are all linked together through our unique genetic makeup. Discover this captivating blend of personal identity and artistry by expressing your authentic self. Let your true colors shine and inspire those around you.' One-of-a-kind Original Concept Patent Protected Handmade in the USA.
23andMe
23andMe is excited to be back at RootsTech 2026! The 23andMe Research Institute is a new nonprofit 501(c)(3) organization that enables people to access their genetic information, learn about themselves, and contribute to large-scale research for the public good. Individuals can explore their ancestry, trace family connections, and gain insights into how genetics may influence their health through 23andMe DNA kits and reports. By combining personal genetic insights with aggregated research, the 23andMe Research Institute will advance our collective understanding of ancestry, population history, and human health, improving knowledge and health outcomes for all.
Townsend Society of America
The Townsend Society was founded in 1962 and we are a surname based family history society that researches and helps both members and non-members discover which Townsend family they belong to. We offer in-depth help on our website and through our genealogist. Our 400 member society spans the United States, includes members in Canada, and several overseas. We also support a TownsendDNA project at FTDNA which has proved invaluable at identifying and differentiating the many Townsend families that migrated to America.
Heritage Genealogical College
Welcome to the Heritage Genealogical College Virtual Booth. Heritage Genealogical College has been teaching genealogical classes online since 2001. The virtual lecture for Heritage Genealogical College at Rootstech 2024, shows how two different people were surprised to find out that they had African ancestry after taking a genealogy DNA test.. Both had been raised as white and had no idea that they had African ancestry and wanted to know which ancestor(s) gave them this type of DNA. It doesn't matter of you have African DNA or not. If you were surprised with your genealogy DNA testing results, you may really enjoy the presentation at our virtual booth.
MyEducator
We provide customizable, ready-to-use resources enhanced by smart tools like our AI Assistant. In our Introduction to Genealogy resource, you’ll learn how to navigate record sets to identify genealogically significant primary and secondary sources. From developing research questions to exploring the basics of DNA testing, this resource uses family history to equip you with the skills and strategies needed to overcome common research barriers.
Ancestry
Ancestry is the global leader in family history, empowering journeys of personal discovery to enrich lives. With our unparalleled collection of more than 65 billion records and photos, over 3 million subscribers, and over 27 million people in our growing DNA network to connect with, customers can build their family tree, discover their family story, and gain a new level of understanding about their lives, whether they are just getting started or are professional. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the technology platform for discovering, preserving, and sharing the most important information about themselves and their families. Ancestry® is an independent entity from FamilySearch and solely responsible for the content on this page.
Our Fun Tree
Welcome to our jewelry collection! We make and sell jewelry that celebrates family, family history, genealogy and the tree of life. There are pendants, necklaces, earrings, bracelet and keychains, all at affordable pricing. Some of the pieces are custom made using your family photos or records. We also have some sterling silver styles. Please have a look.
Genealogical.com
Genealogical.com (operating as Genealogical Publishing Company and Clearfield Company) is the leading publisher of genealogy books and eBooks in the United States. We publish over 2,000 titles, including about 150 how-to books and manuals, and thousands of compiled genealogies and genealogical source records. Our books are the most sought after in the field, and include The Researcher’s Guide to American Genealogy, by Val Greenwood; Evidence Explained: Citing History Sources from Artifacts to Cyberspace, by Elizabeth Shown Mills; The Complete Guide to Family TreeDNA, by Roberta Estes; and the new Ultimate Guide to Mastering FamilySearch, by Dana Ann Palmer. Besides our printed books and digital eBooks, we make about eight hundred titles available in a fully searchable subscription product, MY GPC LIBRARY.
Price Genealogy
For 50 years, Richard Price and his team of professional researchers have been assisting families in tracing their ancestry. Our talented and skilled professional genealogists have been supporting clients in discovering their immigrants’ homelands, breaking down the “brick walls,” and using DNA to identify and extend family lines. Besides our talented researchers here in Utah, we have onsite agents all over the U.S. and throughout the world. Hire a professional genealogist for top-notch genealogy services. See what we have to offer you! https://www.pricegen.com/ We also specialize in African American research! We recently acquired Lineages, a company that worked closely with the TV show Roots with Alex Haley. https://lineages.com/
GEDmatch
Unlock your DNA's full potential with GEDmatch, the trusted platform with over 2 million profiles worldwide. Find DNA matches across all major testing companies in one place, and analyze shared DNA segments with our powerful, free tools. Whether you're an experienced genetic genealogist, searching for biological family, or expanding your family tree, GEDmatch provides unique features you won't find anywhere else. Join us to discover new family connections today.
FamilySearch Library
Learn about the world famous FamilySearch Library and the resources that are available both online and in-person to help you find and connect to your ancestors!Location, Phone, and Hours FamilySearch Library35 North West Temple StreetSalt Lake City, Utah 84150(801) 240-6996Hours and holiday scheduleDuring RootsTech (March 5, 2026 to March 7, 2026), the FamilySeach Library is open for extended hours, from 9:00 AM to 8:00 PM MST. We are located one block north of the Salt Palace.