Head of Copy & Brand
Erica EdviErica Edvi is a veteran member of the MyHeritage team and the driving force behind the company’s global brand voice. With a passion for storytelling and a deep belief in the power of family history to connect people across generations and borders, she brings to life the emotional journey behind every discovery. Erica specializes in transforming complex products into clear, resonant narratives that speak to diverse international audiences — ensuring that every message reflects the heart of what MyHeritage offers: the thrill of discovery, the strength of human connection, and the enduring power of family.