In November 2015 nationally recognized economist and social media personality Pedro Afonso Gomes posted a link on Facebook showing the Brazilian immigration cards (Brasil, São Paulo—Cartões de Imigração, 1938–1980) project on FamilySearch. The post quickly went viral with over 61,000 shares, generating a wave of interest in finding Brazilian immigrant ancestors.
Here’s what Pedro wrote:
“Thanks to my brother Décio AG I came to a fantastic site containing immigration cards recorded in São Paulo between 1902 and 1980. In these pictures you can see my mother’s and my father’s cards. But I have found cards for other relatives and acquaintances also. If anyone is curious to look for theirs, here’s the link: https://familysearch.org/search/collection/2140223.”
Two days after the post, Mário Silva, FamilySearch’s relationship manager for Brazil, was interviewed live on a popular São Paulo radio talk show (Jovem Pan Radio). Many followed the discussion on the Jovem Pan Facebook page and blog. This resulted in thousands of people visiting FamilySearch.org and sharing Brazil immigration cards with information about their own ancestors.
The interest generated by Mr. Gomes’s single Facebook post has been substantial. In one week the number of unique visitors to FamilySearch.org jumped from about 50,000 to more than 700,000, with 45,000 individuals opening new FamilySearch accounts.
This demonstrates more than ever the value of our indexers who are helping to “Fuel the Find” so others can experience the joy of discovering their ancestors. Thanks to all who helped work on the Brazil immigration cards project as well as all other indexing projects! To learn more about how you can help index the world’s records, go to https://familysearch.org/indexing/.